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Steam had extra gamers and playtime than ever in 2021



Mar 20, 2022

Valve have written their annual 12 months in assessment for Steam, laying out the digital storefront has grown, each in options and consumer statistics. Highlights embrace 2.6 million individuals every month shopping for a game on Steam for the primary time, a 27% enhance in spending over 2020, and 32.9 exabytes of information delivered.

“It’s fairly laborious to know a quantity that large,” says the put up. “However only for enjoyable: 33 exabytes is about how a lot information you’d use if the 330 million individuals in america all downloaded a 100GB game.”

That individual stat was provided up when speaking about work Valve have accomplished on their server infrastructure to make it extra environment friendly. “As an illustration, upgrades to our servers in Los Angeles reduce energy utilization there by 50%, even whereas delivering extra and quicker downloads to prospects,” Valve say. They’ve apparently up to date 1 / 4 of their server places this manner, with plans to have half upgraded earlier than the tip of 2022.

These efficiencies are more and more necessary as Steam and game obtain sizes develop. Steam’s development figures are massive, too, even when in comparison with the massive, pandemic-fuelled development of 2020. In 2021, the service had 132m month-to-month lively customers, 69m every day lively customers, 27.4m peak concurrent gamers, 31.2m new purchasers, and 21% extra playtime than 2020.

A number of the characteristic updates described within the put up are these designed to profit builders, from UTM monitoring to assist measure exterior advertising and marketing campaigns, to Steam Playtest making free open beta testing simpler, to the growth of Steam Distant play and the launch of the Steam Deck. There’s additionally dialogue of front-facing modifications to the shop, together with the persevering with Steam Subsequent Fests and development of seasonal gross sales.

The total put up is lengthy and filled with stats not talked about right here, so have a look.

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